• Social Media and Content Manager

    Centier Corporate Centre
    Job Description

    All applicants are to apply on line and submit resumes at: www.centier.com/careers

    This is a full time position:  Monday-Friday 8:00-5:00.

    Supervisory Responsibilities:        Responsible for immediate action related to social media, customer complaints, and other public relations communications; No direct reports.

    Summary:  The Social Media & Content Manager is responsible for maintaining a leadership role in managing/developing key marketing, public relations, and communication strategies. 

    The Social Media & Content Manager is responsible for the day-to-day management of all social media channels for Centier Bank, including but not limited to Facebook, LinkedIN, Twitter, YouTube, Instagram, and all other digital and social media tactics as developed.

    Via creative content writing and social media, this position builds awareness, visibility and relevance for our organization by developing and implementing targeted content for all current and emerging social media channels, as well as customer-facing marketing and communication materials. This position places a strong emphasis on social media & digital strategies, with primary responsibility for generating high quality content and social media campaigns that drive engagement and result in conversion.

    This individual will continue to grow the bank’s online and social media presence and provide tangible results (i.e. sharing social media metrics, ROI, and KPIs with the Marketing team, business lines, and senior management) that support the bank’s ongoing investment in digital & social media strategies.  This role exists within the Marketing Department and plays a critical, collaborative role on the team, ensuring the alignment of department and bank goals in accordance with the Centier Bank brand.

    Essential Duties and Responsibilities: 

    • Coordinate the day-to-day execution of Centier Bank’s social media strategy, including content development, publishing, training, engagement and client/community care
    • Develop and execute clearly-defined social media programs that support marketing, sales and community relations initiatives that result in proven ROI for each investment  
    • Maintain standards for content and safeguard the Centier Bank brand across all channels
    • Promote and support the bank’s mission, strategies and goals through both organic and paid social media
    • Participate in ongoing strategy development for the bank’s current social media channels and actively test, evaluate, and provide recommendations for use of emerging social platforms
    • Serve as a social media advisor to collaborate with team members and internal stakeholders to develop key audience growth strategies
    • Monitor all social media channels and respond to events as they occur (industry, community, etc.); engage with social community and respond to comments/mentions/tags as appropriate; Log customer complaint responses per our policy and procedure guidelines
    • Advise on the development and integration of PR and social media strategies to ensure a collaborative approach to building the bank brand and increasing engagement from local media and community partners; includes maintaining the Centier blog as a repository/tool for PR information
    • Collaborate with key partners and internal stakeholders to assess areas of opportunity; develop and execute corresponding social media strategies
    • Work closely with internal teams to understand key product, sales and communication initiatives in order to support training and to provide effective digital and social media support
    • Align digital, social and print content to ensure consistency and appropriate brand voice, working closely with Marketing team members/project managers
    • Prepare monthly and on-demand report summaries for social media initiatives, providing insights, ROI, share of voice, and track against KPIs
    • Manage all work flow to ensure content is developed in a timely manner; includes maintaining a content calendar to ensure uninterrupted content messaging
    • Champion the Centier brand in approved social media spaces, engaging in dialogue and generating/ sharing content that builds meaningful connections and encourages consumers, community partners, the media and centers of influence to take action in a positive way
    • Ensure that all promotions are in compliance with the CAN-SPAM act and work with various departments to provide compliant solutions to approved social media projects

    Other Duties and Responsibilities:

    • Serve as a copywriter for the Marketing team; including ad writing, press releases, bio cards, talking points, sales material, newsletters, etc.
    • Research topics and industry trends; bring forward ideas, solutions, and strategies; find and recommend interesting promotional angles; create attention-getting headlines, content, contests, and promotions; and expertly craft content for all media; work with Marketing team to craft solid strategies and content for each new piece/promotion
    • Proactively search for conversations about Centier Bank online and engage with users and trending hashtags, where relevant; capitalize on in-the-moment opportunities
    • Work closely with internal and external designers to bring content to life
    • On an annual basis, assist with review and updates to the Social Media Policy
    • Conduct routine maintenance and updates on all social media assets
    • Monitor inboxes and public platforms for client inquiries/complaints and respond in accordance with established policies and procedures
    • Ensure that all digital and social media platforms are compliant and in proper working order, working with Compliance, Audit and IT; provide any required reports or communication
    • Provide tactical support to Marketing project managers when digital and/or social media tactics are needed
    • Provide technical editing (proofreading/corrections) to the Marketing team for spelling, grammar, usage, consistency, brand voice, and clarity 
    • Build reciprocal relationships online with local media, bloggers, chambers, and other key influencers
    • Monitor, report, and respond to customer service issues within established procedures
    • Participate in annual review/update of the bank’s Social Media Policy & Procedures and monitor/report on any violations in a timely fashion
    • Manage projects within assigned budgets; thoughtfully request budget variances where appropriate based on opportunity
    • Participate in and contribute to creative brainstorm meetings with the Marketing team, as well as joint projects and event assignments

      Knowledge, Skills, and Abilities:

    • Exceptional and creative communication skills, both written and verbal
    • Experience with digital & social media platforms and reporting tools
    • Ability to translate technical concepts for a general audience
    • Ability to adapt written voice to fit channel and brand
    • Knowledge of social media platforms, their key users, and how they can be deployed in different scenarios
    • Understanding of traditional, digital and social media and PR marketing strategies, as well as all relevant platforms and technologies
    • Strategic thinker with a strong understanding of analytics and social reporting
    • Highly energetic and flexible in adhering to shifting deadlines
    • Vision and ability to translate messaging to multiple media, both digital and print
    • Deep understanding of customer segments and the customer journey
    • Tech-savvy, with a strong command of digital as well as traditional graphic design elements to enrich content messaging
    • Strong attention-to-detail and project management skills, with keen understanding of production timelines to meet deadlines
    • Friendly and positive demeanor; team player who enjoys interacting with people and has a demonstrated ability to work with internal and external clients building strong relationships
    • Proven ability to drive and successfully execute on strategic content objectives

    Minimum Qualifications:

    • Bachelor’s Degree Required (Journalism, New Media, PR/Communications, Marketing or related field)
    • 5+ years dedicated social media experience
    • Proven success in content strategy and creation; samples of work must be provided at time of application
    • Experience in current and emerging social media platforms (current: LinkedIn, Twitter, Facebook, YouTube)
    • Experience in paid social campaigns and keyword strategies (SEO/SEM)
    • Familiarity with content style guides (MLA, APA, Chicago Manual of Style)
    • Familiarity with photo editing software, particularly Adobe Photoshop

      All applicants are to apply on line and submit resumes at: www.centier.com/careers

    Contact Information